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The all-electric ID.3 has earned its second major accolade from British media, ahead of its official launch in the summer.
The revolutionary hatchback scooped the ‘Best Family Car’ award at the 2020 GQ Car Awards, as the publication recognised the ID.3 as the “future of sustainable motoring.”
The ID.3 was praised for its ease of use, modern aesthetics and multiple battery options, as well as spearheading Volkswagen’s wider strategy to spread its electric influence throughout its upcoming range of ID. models.
A particular mention was given to the brand’s partnership with Pod Point and Tesco, which is seeing the installation of over 2,400 free chargers at 600 stores across the UK.
Announcing the award in the March 2020 issue of the magazine, GQ said: “Volkswagen wants to normalise electrification to gain mass acceptance for a format whose range and charge anxiety is still bothersome to many.
“A new kind of people’s car, then… Its design is crisply inoffensive, the driving process easy, the experience precision-tooled to sweep away all objections. Volkswagen is even working with Tesco to improve charging infrastructure.”
The ID.3’s first big trophy was the ‘Most Wanted’ award from Carwow, having driven the highest level of interest across its site throughout 2019.
Tim O’Donovan, EV Product Marketing Manager at Volkswagen UK, said: “This is a considerable accolade for a key model in Volkswagen’s electric future. We know how talented the ID.3 is, and we’re hugely grateful that this has been recognised.
“What’s new and refreshing is that its success is recognised and measured against all of its peers, rather than just other electric models. Recognition of the ID.3 as the electric people’s car is massively rewarding, too.”