The multi-talented Amarok has added to its impressive collection of awards by driving off with Professional Pickup and 4x4 magazine’s Lifestyle Pick-up of the Year 2018 title. The reigning international pick-up of the year comfortably eclipsed its rivals to take top honours.
Unlike many other awards, the Professional Pickup and 4x4 awards are judged by professional users rather than journalists or industry experts. This makes sure the feedback and opinion from the judging panel is even more relevant to potential customers.
Explaining the criteria for the Lifestyle Pick-up of the Year category, Liam Campbell, Editor of Professional Pickup and 4x4 magazine, said: “We wanted to find the pick-up that best lends itself to the lifestyle market. Our judging panel went in search of comfort and convenience features, along with great ride and handling and lots of legroom.
“The judges cited the excellent driving manners, spacious interior and high levels of specification as the main reasons for the Amarok’s triumph in the lifestyle category. The Amarok excelled on and off the road thanks to the powerful 3.0-litre V6 engine and the faultless permanent four-wheel-drive system.”
Alice Halliwell, Amarok Product Manager, said: “This is an important award for us because it is judged by professional users – the kind of people who depend on their vehicles every day. The Amarok has proved itself to be a fantastic all-rounder, and this award highlights the fact it can combine workplace chores with comfort and convenience.”
This award is the latest in a series of high-profile accolades for Volkswagen Commercial Vehicles in 2018. The brand came home with no fewer than five trophies from the recent Business Van awards, with the Amarok named as the best pick-up and the Caddy named overall van of the year.