The beautiful scenery, rugged coastline and historic landmarks of Northern Ireland were some of the locations enjoyed by the Toyota Social Media team who recently visited for a new hybrid communications campaign. Starting from the 29 February on the Toyota GB social spaces such as Facebook, YouTube and Twitter, the campaign is designed to promote awareness of hybrid car technology in Northern Ireland.
The campaign involved the use of drones to shoot Toyota hybrid cars, the Auris, Yaris and new RAV4 models at various locations, such as the Giants Causeway, the iconic cranes at the Harland and Wolff Shipyard and the Antrim coastline. However it did not involve just filming at great locations but also talking to the Toyota dealer network in Northern Ireland and some of their customers. The feedback provided has helped to show that your driving habits need not change, you do not need to plug them in and you simply fill with fuel and go.
The campaign was led by Toyota GB Social Media Manager, Gareth Jeffreys. He said, “Although hybrid sales are increasing across the UK there are still many customers who do not understand how the technology works and would like to find out more. We wanted to focus on Northern Ireland and campaigns such as this can help us increase awareness and understanding. The beautiful locations have added to the visual appeal.”
The filming took place in January and lasted for one week.