Hilux Leads Success for Toyota at the 4×4 Magazine Awards

A bumper year of accolades for Toyota has yielded further success with honours reflecting the company’s off-road heritage. 4×4 Magazine has acknowledged Toyota’s history of building tough dependable off-road vehicles by awarding the brand Manufacturer of the Year. In addition, the Toyota Hilux is rewarded with the Pick-up of the Year honour and Best Off-Road titles.

In other categories, RAV4 won Best Medium SUV, with Land Cruiser taking the Sustainability Award for the third year running. Land Cruiser and Highlander were also highly commended in their respective classes for Off-Roaders and Large SUVs.

Alan Kidd, 4×4 Magazine Editor, said: “We’ve always admired the Hilux, but we’ve also always hoped Toyota would add their 2.8-litre engine to its range. Now they’ve done it, what a perfect example of making a good thing better. The Hilux is outstanding with this engine. But they’ve also improved its chassis and brought its multimedia up to date – while retaining everything we liked about it in the first place. It’s still rock solid and robustly put together – and it’s still the pick-up truck you’d choose for an expedition across the desert.”

Commenting on the Manufacturer of the Year Award, he added: “There’s no escaping the plain fact that after the last 12 months, Toyota’s 4×4 range has formidable quality in every position.”

He praised RAV4 as “exceptionally good” and considered the new plug-in hybrid electric model to be “the icing on the cake.” Remarking on Land Cruiser’s success, he emphasised that his is “a car for life” with “everlasting build quality.”

Renowned for its quality, durability and reliability, Hilux continues to be a global success with its ability to tackle the toughest terrain. It now has its sights set on further success, with the new Gazoo Racing DKR Hilux T1+ making its debut in the gruelling Dakar Rally, which gets under way in Saudi Arabia on 2 January.


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