The Donnelly Group, Northern Ireland’s largest independent new and used vehicle retailer, has launched two new Abarth showrooms.
Following the success of its Abarth showroom in Mallusk, the Group has now welcomed the Italian brand to its sites in Dungannon and Eglinton with the help of the Northern Ireland Italian Motor Club.
Michael McCulloch, Abarth and Fiat Brand Manager at the Donnelly Group, said:
“At the Donnelly Group, we are no strangers to the Abarth brand, having now operated the flagship showroom in Mallusk for six years.
“Our strong partnership with Abarth allows us to offer our customers great value and the best deals on its impressive models.
“The growing popularity of the brand here in Northern Ireland and the manufacturer’s decision to open two new showrooms is testament to the hard work and enthusiasm of the Donnelly Group’s Abarth team.
“Passionate about both the brand and satisfied customers, our sales teams work very closely with customers to ensure they are matched to vehicles that suit both their requirements and budgets.
“For our sites in Dungannon and Eglinton, the addition of Abarth comes at an exciting time with the recent launch of the Abarth 124 Spider sports convertible as well as the range of popular 595 model.
“Whilst the 595 models are sporty alternatives to the Fiat 500 and are very much in demand right now, it has been 51 years since the original launch of the iconic 124 Spider and so far interest in its most recent model has been significant. Performance is at the very heart of Abarth vehicles and it’s always a pleasure to introduce customers to the brand and allow them to experience this for themselves.
"We would like to extend our thanks to the members of the Northern Ireland Italian Motor Club who attended our recent launch events and for bringing with them their fantastic range of Italian cars including Abarth and sister brands such as Alfa Romeo and Fiat."
The Donnelly Group is the only official franchised dealer for Abarth in Ireland, the brand being one of 18 manufacturers represented by the Donnelly Group at its eight sites across Northern Ireland and the two new showrooms further strengthen the retailer’s offering of Fiat Group manufacturers.
View the article and a selection of images from the Northern Ireland Italian Motor Club here.
The Abarth range is now available to test drive at Donnelly Group in Dungannon, Eglinton and Mallusk. For more information, please visit donnellygroup.co.uk/abarth