The new Ibiza CUPRA shows the essence of the SEAT brand in its purest form – emotional design, outstanding performance and state-of-the-art technology, combined to create one of the most dynamic cars in the hot supermini class. With its compact format and excellent functionality, the Ibiza CUPRA is the perfect sports car for everyday use. The performance generated by the 1.8-litre TSI engine is impressive – acceleration from nought to 62 mph in just 6.7 seconds, a top speed of 146 mph – paired with exceptional efficiency. The new interior creates an extraordinary feeling of quality, while SEAT Full Link, the SEAT DriveApp and the SEAT ConnectApp enable optimum connectivity. In one area, however, there was very little room for improvement – the Ibiza’s emotional and dynamic design, which is still cited as the main reason for purchasing the compact Spanish model.

“The new generation of the Ibiza CUPRA displays the strong character of the SEAT brand. With its unique design and exceptional performance, the Ibiza CUPRA is the epitome of sheer driving fun,” says Luca de Meo, President of SEAT S.A. “SEAT is a brand in motion and the Ibiza CUPRA is one of its icons. Innovative connectivity, a significantly upgraded interior and further improved quality are just a few key areas that demonstrate how fast and consistently our brand is moving.”

A success story starts a new chapter. The first generation of the Ibiza CUPRA hit the roads in 1996, with every generation since building on the highly dynamic capability of its performance arm, to become a core element of the SEAT brand. The next chapter of this story is being written by the new Ibiza CUPRA: 192 PS, XDS electronic differential lock, high-performance brakes, CUPRA Drive Profile with adjustable damping – the high level of technology in the new Ibiza CUPRA is as much as given as the extensive equipment with innovative details. One example is the new SEAT infotainment systems, which offer exclusive solutions for optimum smartphone integration with Full Link and the SEAT DriveApp.

“Responsive, powerful acceleration, extremely precise handling, good traction and fade-free brakes guarantee the kind of driving fun that the CUPRA name stands for,” says Dr. Matthias Rabe, Vice-President for Research and Development at SEAT S.A. “The new Ibiza CUPRA is a perfect example of how we at SEAT bring together the very latest technologies from the Volkswagen Group to create a unique and highly distinctive overall package.”