Northern Ireland’s largest independent new and used vehicle retailer, the Donnelly Group, is celebrating the success of its first satellite car showroom, with plans to establish more sites across the province.
Located in Ards Shopping Centre, the site provided customers with an all-inclusive experience, allowing them to consult with the sales team, test drive and even purchase a vehicle while carrying out their weekly grocery shop. The initiative proved hugely popular, with significant sales recorded over the period of three months.
The showroom offers customers the chance to purchase any model from the Fiat, Mitsubishi or ALFA Romeo range in a convenient and accessible location, without requiring them to visit one of the Donnelly Group’s seven fixed sites across Northern Ireland.
The innovative concept appealed to many Ards Shopping Centre customers, including Bangor woman Laura Morrow who spotted a Fiat 500 in the centre and ordered it there and then.
“I was shopping with my mum and noticed the Fiat 500 on display in the centre. I immediately went over to speak with one of the sales team and, after a short consultation and test drive, was able to order my car straight away.
“I was blown away by the ease and convenience of the satellite site. All paper work was completed at the centre and it was great to be able to take a Fiat 500 for a test drive around the complex. I couldn’t be happier with my purchase.”
Donnelly Group’s Fiat Brand Manager, Michael McCulloch, said:
“We are delighted with the success of our first satellite showroom and the response it has had from local Ards Shopping Centre customers.
“With customers’ schedules becoming ever more hectic, we anticipate that this trend for one stop car shopping will gain momentum and, in light of this, we plan to establish more satellite sites across Northern Ireland.
“This is the first instance where cars have been available to purchase directly from a shopping centre, without requiring customers to visit a showroom.”
With seven sites across the province and 18 car manufacturers, this satellite showroom further strengthens the Donnelly Group’s offering to customers in Northern Ireland.